Tasarım
Belgian Railway Company
Logo’nun yeniden üretimi için hazırlanan teknik dökümanı çok hoşuma gitti.
In December 1935, the Belgian railway company decided to organise an internal competition on Van de Velde’s proposal in order to design a more discreet and clearer logo to identify the railway. However, as one knows from files and records from this time today, this competition did not bring a satisfactory result.
That is why the “artistic consultant” Henry Van de Velde was allowed to work on a symbol of the track. He was based his design on the logo that had ultimately won the competition. This was a “B” in a circle that actually reminded of the logo of the British luxury car brand Bentley and that the railway worker Jean de Roy had worked out.
Van de Velde, however, drew a similarly curved “B” in an oval border and this trademark gradually appeared on vehicles, documents and other items from 1936 onwards, such as porcelain for the railway restaurants or the dining cars. The first time the new “B” appeared on the printed timetable for the period May to October 1936.
-
ago